versium

  • Lifecycle & Nurture Email Marketing:

    Developed and implemented lifecycle email marketing campaigns to nurture prospects and engage existing customers, guiding them through the buyer's journey and driving conversions.

    Created tailored nurture sequences with personalized content, dynamic messaging, and compelling CTAs to maintain engagement and build stronger customer relationships.

    Increased click-through rates and engagement levels by optimizing content based on performance analytics and audience segmentation.

    Email Marketing & Subscriber Engagement:

    Launched the REACH Refresh monthly newsletter, a comprehensive resource delivering updates on product news, industry insights, partner events, and more.

    Designed visually engaging email templates, crafted compelling copy, and maintained a distinct brand voice across all communications.

    Provided detailed post-campaign analytics, including insights on open rates, click-through rates, and subscriber engagement, to inform future strategies.

    Content Strategy & Calendar Management:

    Built and maintained a comprehensive content calendar to streamline campaign planning and ensure timely, consistent messaging across all channels.

    Collaborated cross-functionally to develop messaging aligned with brand guidelines and compliance standards.

    Managed content creation from ideation to execution for blogs, social media posts, and marketing campaigns, maximizing audience engagement.

    Project & Campaign Management:

    Spearheaded the adoption of Trello as a project management platform, improving team efficiency by centralizing deadlines, campaign details, and collaborative tasks.

    Collaborated closely with the sales team on campaigns, events, and projects to align marketing efforts with sales objectives and drive revenue growth.

    Created targeted campaign assets to support sales initiatives, including event collateral and sales enablement materials.

    Webinars & Thought Leadership Events:

    Developed and executed strategies for webinars, including promotional content, social media campaigns, and high-impact nurture email sequences.

    Created and designed presentation decks, collaborated with partners and speakers, and optimized webinar recordings for on-demand use.

    Increased audience engagement through comprehensive follow-up campaigns and content repurposing.

    Videography & Creative Content Production:

    Produced dynamic video content and snackable clips for social media, landing pages, and email campaigns to elevate storytelling and increase engagement.

    Developed multimedia assets to support marketing campaigns and product promotions.

    Website Development & Landing Page Design:

    Designed and developed targeted landing pages that catered to key industries and audience segments, driving conversions and expanding market reach.

    Ensured ADA compliance and adherence to GDPR and privacy regulations, staying updated on legal and accessibility requirements.

    Data Analytics & Performance Reporting:

    Provided actionable insights through comprehensive monthly analytics reports, measuring the success of lifecycle campaigns and marketing initiatives.

    Delivered data-driven recommendations to optimize marketing strategies and demonstrate clear ROI.

ilinx

  • Content Creation & Brand Storytelling

    Developed compelling marketing content across digital channels, including blogs, landing pages, email campaigns, and social media posts, to engage target audiences and elevate brand awareness.

    Crafted messaging that effectively conveyed the value of ILINX solutions and aligned with the brand's tone and identity.

    Marketing Automation & Campaign Management

    Spearheaded the implementation of marketing automation strategies to streamline lead nurturing and increase engagement.

    Built and executed automated email marketing campaigns that improved conversion rates and enhanced customer experiences.

    Lead Generation & Conversion Optimization

    Implemented lead generation strategies that resulted in a measurable increase in qualified leads.

    Developed data-driven nurturing campaigns that guided prospects through the sales funnel, improving lead conversion rates.

    Project Management & Team Collaboration

    Managed cross-functional projects from ideation to execution, collaborating with sales, product, and leadership teams to align marketing efforts with business objectives.

    Implemented workflow and project management systems to enhance efficiency and ensure timely campaign execution.

    Web & Digital Marketing

    Optimized the company website for enhanced user experience and improved conversion paths, resulting in increased traffic and engagement.

    Created targeted landing pages that supported campaign-specific initiatives and promoted ILINX solutions.

    Data-Driven Marketing & Reporting

    Developed and presented performance analytics dashboards to track campaign effectiveness and inform strategy adjustments.

    Used data insights to continuously optimize campaigns and demonstrate marketing ROI.

adonit

Focused on product photography, UI design, and social media to enhance Adonit's digital product experience.

sidechat

Developed a product launch strategy to drive user engagement and awareness.

victoria @ compass

Built photography and social media campaigns to enrich brand stories and strengthen audience relationships in the real estate industry.

stockcharts

Crafted content and email campaigns to drive engagement, boost customer acquisition and retention, and enhance subscription-based user growth.

143eventstudio

Managed website design and maintenance for a small event space rental business to improve user experience, streamline bookings, and enhance online visibility.

stackoverflow

Created content such as copy and design to drive engagement, boost customer acquisition and retention, and enhance developer engagement.

rallynation

Built content creation, video editing, and social media campaigns to amplify the thrill of rally racing and boost social media engagement for viewers during live streams.